Aptitude media connects brands and consumers with direct response media. One of the most powerful ways to do this is through offer walls. Their head of Engineering reached out to Broadway Lab because his team wanted to help design a better experience for their clients.
Throughout the years, the industry had become stagnant. As consumers shifted from desktops to mobile devices, the offer walls stayed the same.
We were tasked with developing a user experience optimized for mobile devices and conversion.
First, Broadway Lab met with Aptitude and his team to determine the state of the industry, what information made up an offer wall, and to understand their end goal.
After a few days, we had a design prototype ready. Collaboration between the Aptitude Media team and Broadway Lab lead to a finalized design within a week.
We were very impressed with how well the Broadway Lab team grasped the concept and translated it to the designs."Scott Schulte, Head of Engineering at Aptitude Media
We were able to deliver a beautiful design that delighted the stakeholders involved in the project that met the long-term mission of Aptitude Media. Through clean design, they've positioned their company to be a leader in the direct response media industry.